Mobile value added services (VAS) company IMImobile has increased its stake to 50.26% in the mobile applications company WIN Plc. Buyout firm ECI Partners has also said that it is no longer considering a bid for WIN, clearing the way for the Hyderabad-based firm. IMImobile, through its subsidiary IMImobile Europe, now becomes the controlling shareholder in the London-listed firm.

Last week, IMImobile increased its offer to 150 pence for WIN, an increase of 6.4% from its earlier offer of 141 pence. The new offer valued  WIN at £16.95 million or $26.32 million on a post issue basis.

The new bid came after UK's ECI Partners and digital communications company Mobile Interactive Group said they were considering a counter offer at least 150 pence per ordinary share.

WIN Plc clocked 9.8% increase in turnover to £41.9 million (about $63.8 million) in 2009 with operating profit of £1.4 million (about $2.1 million). The company that generates almost 80% of revenues from the UK, had net earnings of £1.2 million (about $1.8 million). The zero debt company had cash of £3.1 million (about $4.7 million) at December end 2009.

Founded by Vishwanath Alluri (Chairman & CEO) and Shyam Bhat (CTO) in 2000, IMImobile has around 500 employees globally. The company raised $13-million funding from Sequoia Capital and its existing investor First Mark Capital in November 2009.

The WIN plc deal is IMImobile's fourth acquisition. In July 2009, it acquired Mobytec, a social aggregation and phone book management service provider in UK. Earlier in February 2009, it acquired Music2You, a music download and subscription services platform from Nokia Siemens Networks, and in November 2008, it acquired Dx3, a digital content delivery services provider in UK. 

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