PubMatic, a provider of ad revenue optimization technology for online publishers, has raised $7.5 million in its third round of funding. With this, the total capital infusion through venture-backed sources has gone up to $18 million, said a company statement. PubMatic is based in Palo Alto, California.
The round was led by its existing investor Helion Venture Partners. Draper Fisher Jurvetson (DFJ) and Nexus Venture Partners are the two other investors in the company, and they have participated in this round as well.
The company plans to utilise the fund to accelerate the adoption of its recently announced set of new offerings. The products which are proposed for launch in near future will help in impression-level ad auction with real-time bidding, global demand representation, audience analytics and monetization, enhanced brand control and data safety, guaranteed inventory yield management, and enterprise ad operations support, the statement added. PubMatic is close to its profit zone.
Rajeev Goel, co-founder & CEO, PubMatic, said, in the statement, “this new injection of capital will accelerate the pace of adoption and development of revenue maximizing and brand control tools for publishers.”
PubMatic provides ad monetisation and management solution to online publishers that combines impression-level ad auction technology, and give the publishers control over their revenue and brand. It has recently got two new clients such as IAC and United Online. Its other clients include The Huffington Post, eBay and TV Guide.
PubMatic currently has seven offices around the world including the US, Europe and Asia.