Growth catalyst firm ah! Ventures backs marketing platform Corefactors
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Multichannel marketing and campaign management platform Corefactors has raised an undisclosed amount in pre-Series A funding from growth catalyst firm ah! Ventures.

ah! Ventures said in a statement that Bengaluru-headquartered Corefactors will use the money for branding, marketing and expanding its services to other geographies.

Corefactors offers an integrated multichannel marketing, communication and sales platform for small and medium businesses (SMBs) and campaign management platform for corporates.

Along with multi-channel marketing, the product helps SMBs solve problems related to list clean-up, content development, lead management and return on investment (ROI) visualisation.

The firm also offers custom solutions to large manufacturing and corporates for managing their campaigns across channels. It works with more than 25 corporates for their custom communication needs.

“Currently we work with over 1,000 customers across Bangalore, Mumbai, Chennai and Delhi,” said Sharmila Sundaram, who founded the company in 2013.

Corefactors also offers industry solutions for insurance agents and fitness service providers. The company is currently developing industry solutions for the hiring, training, diagnostics and real estate sectors. It expects to release these solutions by the end of this year.

“Corefactors is targeting the right set of marketing problems, especially for the small and medium business segment,” said Yusuf Hatim, an entrepreneur and investor. "Their goals and key metrics focus on profitability and customer value."

Started in 2010 by Harshad Lahoti, ah! Ventures is a startup-focused growth catalyst that brings together businesses and investors.

The firm has made investments through its arms such as ah! Seeders, ah! Angels and ah! VCs.

ah! Seeders, its basic unit, invests between $50,000 and $150,000 in early-stage startups which are still on the drawing board, while ah! Angels invests between $200,000 and $600,000 on firms with proof-of-concept projects that have some user traction.

ah! VCs follows up its angel funds where the ticket size of investment is more than $1 million.

ah! Ventures had last November participated in a pre-Series A funding round in AHA Taxis, an online aggregator for outstation travel.

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