User analytics and engagement platform MoEngage, run by MoEngage India Pvt. Ltd, has raised an undisclosed investment from Facebook executive Anand Chandrasekaran.
Chandasekaran, former chief product officer of ecommerce firm Snapdeal, is currently head of platform and product partnerships for Facebook Messenger.
“MoEngage shows immense potential for growth and has proven itself to be a pioneering user engagement platform,” Chandrasekaran said in a statement.
As a part of the investment, Chandrasekaran is joining the firm’s advisory board. Over the last one year, he has backed startups such as ed-tech company Makkajai, mobile payments firm Tone Tag and online home rental portal No Broker.
“Anand has a track record of excelling in dynamic markets and building products that serve customers globally. As a growth platform to engage users across channels, Anand’s insights and domain expertise in growing consumer internet companies will be invaluable to our endeavours,” said Raviteja Dodda, chief executive, MoEngage.
MoEngage India, was founded by IIT Kharagpur alumni Dodda and Yashwanth Kumar in July last year. Prior to launching the company, the duo had co-founded Pipal Tech Ventures, a technology firm developing mobile, social and location-based products. Dodda also had a brief stint with Cisco Systems.
The MoEngage platform helps internet companies deliver personalised interactions via push notifications, in-app recommendations, email, web-push and other communication channels, driving engagement. Its clientele includes Airtel, Times Internet, Interactive One, Snapdeal, GrowthHackers and Matahari Mall.
The company is launching a product called Sherpa, which gathers real-time insights from user actions across apps and websites, and automates marketing communication with predictive analytics, reducing manual intervention from marketers.
In September last year, the firm raised $4.25 million (Rs 28 crore) in a Series A funding round led by Helion Venture Partners. Exfinity Ventures, Snapdeal co-founders Kunal Bahl and Rohit Bansal and TaxiForSure co-founder Raghunandan G had also participated in the round.
In the same space, mobile analytics and marketing startup WizRocket, run by Mumbai-headquartered WizRocket Technologies Pvt. Ltd, raised $8 million in a fresh round of funding from Sequoia Capital India and existing investor Accel Partners in August last year.
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