By, a fashion and lifestyle portal focused on the NRIs, has been grappling with a lot of negative publicity of late, and it has been widely speculated that the site may soon be up for sale. But in a one-to-one conversation with, Sunjay Guleria, founder and CEO of, and the co-founder of the private label site Sher Singh, has helped clear the air by stating that such assumptions are unfounded. He has also discussed how Sher Singh is shaping up, the challenges faced by private label brands in India and the company's growth plans.

Founded in June 2010, offers a variety of products including apparels, jewellery, handbags and accessories. Last year, it raised a second-round funding of $16 million, led by New York-based Tiger Global Management LLC. Existing investors Accel Partners and Helion Venture Partners also took part in that round. The firm had also raised $2.8 million from Accel and Helion in November 2010. Full interview here

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