Zomato's Q4 profit falls below analyst expectations, advertising spends higher
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Zomato's Q4 profit falls below analyst expectations, advertising spends higher

By Reuters

  • 13 May 2024
Zomato's Q4 profit falls below analyst expectations, advertising spends higher
Credit: VCCircle

Indian food delivery platform Zomato reported a smaller-than-expected quarterly profit on Monday, hurt by surging advertising expenses as it grappled with intensifying competition, sending its shares down 4.2%.

It reported a consolidated net profit of 1.75 billion rupees ($20.96 million) for the quarter ended March 31, below analysts' expectations of 1.88 billion rupees, according to LSEG data.

The Gurugram-based firm had posted a loss of 1.89 billion rupees a year earlier.

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Quick commerce retailers, such as Zomato, have steadily been increasing their advertising and marketing spends to attract more customers amid intensifying competition from other domestic players such as SoftBank-backed rival Swiggy.

Zomato's total expenses swelled nearly 50% due to a jump in marketing and sales promotion costs.

Its contribution margin, a key profit metric, however, expanded to 7.5% from 5.8% a year ago as the company started charging a platform fee on all grocery and food orders.

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Revenue from operations jumped 73% to 35.62 billion rupees, beating analysts' estimate of 34.60 billion rupees, while the gross order value (GOV) - the total value of all orders placed in its mainstay food delivery business grew 28%.

Blinkit's GOV jumped 97% during the quarter.

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