Ybrant Digital Acquires Australia’s Max Interactive

8 years ago

Continuing its inorganic expansion,Ybrant Digital has acquired Australian firm Max Interactive for an undisclosed amount. The acquisition marks the entry of the Hyderabad based digital marketing solutions company into the Asia-Pacific market.

Post this acquisition, Max Interactive will continue under the same name and become part of the Ybrant Digital Network. Dominic Elfer, Founder and and Director of Max Interactive, will take charge as Managing Director, Australia of the Ybrant Networks Division. Ybrant Digital clients include brands such as Cisco, Dell, Porsche, Renault, Ford, Sony, Nokia, British Airways, Air France, HSBC, Adidas, Pepsi, among others.

Ybrant Digital offers digital marketing solutions to businesses, agencies and online publishers while the newly acquired company Max Interactive offers banner-based web advertising, mobile and e-mail marketing.

Speaking about the development, Suresh Reddy, Chairman & CEO of Ybrant Digital said that the acquisition will help the company to leverage the untapped opportunity in the Australian market and explore further using the expertise of Max Interactive in the market.

For the last few months, Ybrant Digital has been very agressive in its expansion plan and in April this year, the company has acquired Argentina based ad network, Dream Ad. The acquisition has given Ybrant presence in three other countries that include Chile, Uruguay and Mexico where Dream Ad is operational.

Ybrant Digital has closed six acquisitions since its inception in 1999, when it was founded as USAGreetings.com. In 2007, it had acquired US based Ad network AdDynamix for $10 million and Israeli company Oridian for $13 million. A year before, Ybrant acquired Serbia-based VoloMP- an email marketing platform and US-based MediosOne. In 2009, Ybrant Digital acquired two companies – Dream Ad and Max Interactive. All of these operate as its subsidiaries.

Ybrant Digital has offices in 16 countries including North America, Argentina, Chile, Uruguay, Mexico, UK, France, Germany, Serbia, Israel, India and Australia, and representatives in Scandinavia, Poland, Italy and Greece. 


View Comments
Ybrant Digital Picks Minority Stake In Israel-based Web 3.0

Ybrant Digital Picks Minority Stake In Israel-based Web 3.0

TEAM VCC 6 years ago
Hyderabad-based Ybrant Digital Ltd, a digital marketing solutions company, has acquired a minority stake in Israel-based Web 3.0 for an undisclosed amount in all-cash deal. ...
Ybrant Digital To Merge With BSE-Listed LGS Global

Ybrant Digital To Merge With BSE-Listed LGS Global

Team Tc 6 years ago
Hyderabad-based digital marketing solutions company Ybrant Digital is looking to merge with BSE-listed IT outsourcing services provider LGS Global Ltd in a reverse merger deal...
Ybrant's $175M deal for Experian units falls through

Ybrant’s $175M deal for Experian units falls through

TEAM VCC 4 years ago
The $175 million deal by Hyderabad-based Ybrant Digital Ltd to buy certain assets of Experian plc has fallen through as the digital marketing solutions company...
No Comments

Ybrant Digital Acquires Australia’s Max Interactive

Powered by WordPress.com VIP