Why consumer brands must have an effective online-offline game plan

It's generally agreed that consumer-focussed companies must adopt a mix of an offline and online strategy to succeed in the retail sector. But these companies often need to manage the conflicts of pricing, inventory and margins across online and offline channels. How are brands managing these conflicts? A group of top executives from companies such as Nykaa and Firstcry.com discussed these issues at the News Corp VCCircle Consumer Investment Summit. Watch the video for more.

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