Creating loyalty programmes for the millennials is a challenge for many organisations, as social media, increased connectivity and brand awareness makes the younger generation far more willing to experiment with new products and services. Still, this is a segment companies want to tap into regardless of the challenges. A panel of industry executives discussed the challenges and the opportunities at the News Corp VCCircle India Loyalty Conclave 2017. Watch the video for more.
Like this video? Sign up for our daily newsletter to get our top reports & videos.