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What does it take to create indigenous food brands?

15 December, 2017

A number of homegrown food and beverage brands such as Bira, Epigamia and Vahdam Teas are competing against larger foreign brands and have, in fact, managed to establish a footprint within a short period of time. How did they do it? Does their focus on product differentiation make them an attractive investment bet? A number of top food industry executives discussed the issues at the recent News Corp VCCircle Food & Agri Investment Summit 2017. Watch the video for more.

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What does it take to create indigenous food brands?

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