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What does it take for companies to create brands in the digital era?

21 May, 2018

With the use of the Internet and smartphones increasing, digital platforms are helping brands reach the end customer quickly and effectively. Brands that create strong digital experiences will retain existing customers and attract new ones. How do brands create a strong foothold on digital platforms? A group of top industry executives discussed these issues at the News Corp VCCircle Consumer Investment Summit.

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What does it take for companies to create brands in the digital era?

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