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What can Amazon gain from a possible acquisition of BigBasket?

14 June, 2017

The talk of mergers and acquisitions in the online grocery space has gained pace. Last year, there were several reports claiming that top online grocer BigBasket and SoftBank-backed rival Grofers had initiated talks for a merger.

Now, Amazon is said to be in talks to acquire BigBasket, Bloomberg reported on Tuesday, citing people close to the development. Can the combination of Amazon and BigBasket create the indisputable online grocery company in India?

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What can Amazon gain from a possible acquisition of BigBasket?

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