We should do a billion dollar in gross merchandise value by 2015: Snapdeal’s Kunal Bahl

28 November, 2012

In September last year, Kunal Bahl, founder of Snapdeal, took a decision with significant impact on his business – transitioning from a pure online deals site to a full-fledged horizontal e-commerce company via a marketplace model. Such a change was not new to Bahl, as he had started his entrepreneurial journey back in 2007 as a physical discount coupons player and only in 2010, he had pivoted to daily deals. Now daily deals comprise only 5 per cent of Snapdeal’s overall business while e-commerce comprises the rest. According to Bahl, all these pivots were a part of considered, strategic thinking, rather than opportunistic or tactical moves.


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We should do a billion dollar in gross merchandise value by 2015: Snapdeal’s Kunal Bahl

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