Microblogging platform Twitter Inc. has promoted India business head Taranjeet Singh as country director, it said in a statement.
In his new role, Singh will be responsible for driving audience growth, engagement and revenue of Indian operations.
According to his LinkedIn profile, Singh has been business head of Twitter’s India operations since January 2015, a role that encompassed striking partnerships with brands and agencies to use the site as a digital marketing platform. He will continue to handle these responsibilities as well, the statement added.
An INSEAD alumnus, Singh has spent a significant part of his career with the media industry. Before joining Twitter, he served as sales director of BBC’s Southeast Asian operations. He has also worked at other media publications in the past, including Outlook and Pioneer.
“This is an…increasingly critical market driving our global growth. The synergy between our content partnerships, business development and sales teams ensures people and businesses get the best of Twitter in India,” said Singh.
Though Twitter did not disclose numbers, it said its Indian audience base was the highest-ever in the company’s history, and the country was its fastest-growing market worldwide (by daily active users) in the first quarter of 2017. For the same quarter, it also registered a stronger-than-expected profit despite stiff competition from Facebook and Snapchat.
Twitter’s user growth has stalled in the past few quarters and India revenues have been uninspiring, even as the company tries to win back advertisers.
As part of its monetisation strategy, it recently announced it was exploring a premium version of its popular Tweetdeck interface.
Last month, it launched a faster version of its mobile service, Twitter Lite, aimed at emerging markets, where slow data network is a widespread phenomenon.
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