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News Corp VCCircle India Loyalty Conclave 2017

How can companies measure effectiveness of loyalty programmes?

Consumer

22 January, 2018

How can companies measure effectiveness of loyalty programmes?

Loyalty programmes are not only about offering reward points or discounts to consumers. They are essentially aimed at encouraging consumers ......

Why companies should move beyond reward points to push customer loyalty

General

04 January, 2018

Why companies should move beyond reward points to push customer loyalty

Savvy companies worldwide are looking beyond rewards programmes to retain customers. They are looking to solve customers’ problems and integrate ......