All players in the hospitality sector are competing for real estate, labour and are struggling because of rising prices, according to Amlani. “I am a big believer in strategic alliances,” says the food entrepreneur who raised funding from Mirah Hospitality in 2011. The company also has erstwhile fund Beacon India as an existing investor. “We have been in the business for 14 years and we have done catering, coffee shops, casual dining and fine dining. Our learning is that cafe business is the most lucrative and we will not do anymore fine dining and focus on the cafe business. It’s a business from morning to evening and table turnaround is more,’’ he said. In a chat with VCCircle, Amlani talks about the company’s plan to raise funds, expansion strategy and industry trends.