By

Sajan Poovayya
Mumbai-based boutique M&A, corporate finance and real estate advisory firm P&C Legal has rebranded as Jerome Merchant + Partners.

Currently, the firm has five partners—Vishnu Jerome, Kalpana Merchant, Shameek Ray, Murtaza Somjee and Sameer Sibal.

It has an alliance with Bengaluru-based law firm Poovayya & Co which was founded by Sajan Poovayya in 1997.

However, in 2014, he decided to become a senior counsel in the Karnataka High Court.

Later, Jerome and Merchant renamed the Mumbai operations of the firm as P&C Legal while its Bangalore operations continued as Poovayya & Co.

“The two firms will continue the collaborative relationship by assisting each other’s clients,” Sajan Poovayya said in a statement.

“Indian law firms are evolving from a stage where branding was mere aesthetics to a point where it is reflection of firm’s culture and personalities,” said Arti Mashru, founder of consulting firm LexBlurb.

UK based branding and designing firm Overture advised P&C Legal on the rebranding.

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