Our two new general entertainment channels have helped grow revenue: ZEE’s Mihir Modi

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At a time when broadcasters are still struggling to reap the benefits of cable TV digitisation, broadcast network Zee Entertainment Enterprises Ltd (ZEEL), the flagship company of the Subhash Chandra-promoted Essel Group, has seen its advertising revenue grow 35 per cent in the July-September quarter, touching Rs 8,433 million. Moreover, ......