The number of repeat customers is important than store count: Avani Saglani Davda, CEO of Tata Starbucks

22 August, 2013

In an exclusive interview with VCCircle, Avani Saglani Davda, CEO of Tata Starbucks Ltd shares insights into the company’s India strategy, the rationale behind Starbucks’ move to partner with Tatas, its focus on increasing market share as opposed to chasing footprint, leveraging repeat customers, acquisition plans and more. 


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We are going behind marketshare, not chasing footprint in India: Avani Davda, CEO, Tata Starbucks

We are going behind marketshare, not chasing footprint in India: Avani Davda, CEO, Tata Starbucks

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The number of repeat customers is important than store count: Avani Saglani Davda, CEO of Tata Starbucks

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