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News Corp acquires analytics startup Gyanmatrix

28 June, 2017

New York-based diversified media and information services firm News Corp has acquired Bengaluru-based Gyanmatrix Services Pvt. Ltd, which develops enterprise mobile apps and offers analytics services.

Gyanmatrix Services has been renamed as News Technology Services (NTS) as part of the deal, News Corp said in a statement. Rajan Parasuraman, co-founder of Gyanmatrix, will continue to lead the firm as managing director, it said.

The target company was earlier part of Gyanmatrix Technologies Pvt. Ltd, which was co-founded by Rajan and Hariharan Parasuraman. Hariharan will remain the CEO of the parent company, Rajan said in an e-mail reply to VCCircle.

NTS will work directly with the global brands of News Corp, which acquired the parent of this website in 2015, to offer a range of technology services such as web development, application support, infrastructure management and cyber operations.

“They have already done incredible work for us, from operations and infrastructure support, data technology and science, to software development, including working on The Sun mobile apps and website,” said Christina Scott, deputy chief technology officer at News Corp and chief product officer and CTO at News UK.

Founded in 2015 by Rajan and Hariharan, Gyanmatrix Technologies provides a host of services including enterprise mobile apps, technological incubation, enterprise web solutions and analytical services.

A computer science graduate, Rajan previously worked with US-based business English learning and productivity platform Global English. Hariharan earlier worked with US-based semiconductor firm AMD, Oracle and L&T Infotech.

“This deal is an extension of our ongoing work supporting the digital innovation underway at News UK. We are looking forward to expanding our efforts globally to provide News Corp with best-in-class service and support,” Rajan said.

News Corp publishes The Wall Street Journal newspaper in the US, The Australian in Australia and The Times in the UK. Besides, it operates digital real estate, integrated marketing, book publishing, digital education, sports programming and pay-TV distribution businesses.

It also has a significant stake in online real estate brokerage PropTiger.com, which merged with rival Housing.com in January.

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News Corp acquires analytics startup Gyanmatrix

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