| Log in

Loyalty is more than just reward points and discounts, say panellists

26 December, 2016

Till date, most organisations use a rewards and point system to make customers revisit their product or service. However, such incentives do not fulfil the customer’s needs, panellists at the VCCircle India Loyalty Conclave 2016 said. 

Speakers from diverse sectors such as taxi services, jewellery, banking, consumer retail and insurance spoke about moving away from discounts, and focusing on service and cross selling as a means to draw out consumers. Though the consumer is easily accessible on digital channels, they are more difficult to reach out to in offline channels. Besides, loyalty also extends to employees.

Like this video? Sign up for our daily newsletter to get our top reports & videos.


Leave Your Comment
Customer experiences, engagement characterise loyalty programmes, say panellists

Customer experiences, engagement characterise loyalty programmes, say panellists

VCC Staff 1 year ago
The VCCircle India Loyalty Conclave 2016 saw curators from Starbucks, American...
Make emotional connect with consumers to boost loyalty, say panellists at VCCircle summit

Make emotional connect with consumers to boost loyalty, say panellists at VCCircle summit

Priya Prasad 1 year ago
Human connection, love for the brand and an emotional connect with the consumer...
Personal experiences drive consumer loyalty, say panellists at VCCircle summit

Personal experiences drive consumer loyalty, say panellists at VCCircle summit

Maulik Vyas 2 months ago
Consumers have learned to differentiate between loyalty programmes and rewards,...
No Comments

Loyalty is more than just reward points and discounts, say panellists

Powered by WordPress.com VIP