Rocket Internet-incubated fashion e-commerce venture Jabong has appointed former Snapdeal executive Rahul Taneja as its chief business officer (CBO).
Taneja – who will report to CEO Sanjeev Mohanty – will be responsible for overseeing category management, pricing, creative campaigns and offline / brand marketing.
An IIM-B alumnus, Taneja was serving as vice president and head of category management in Snapdeal prior to his new assignment. He has also served at Philips, PepsiCo and Procter & Gamble in senior positions.
“We can now focus on growing the business, using core category strengths instead of discounts as a lever and bring in consumer focus on growth categories which could result in profitable growth. We are now ready to go full throttle on the task at hand,” said Sanjeev Mohanty, CEO, Jabong, in a statement.
This is the fifth top level hire at Jabong in the last five months since Mohanty was appointed as CEO in December 2015. In February, Jabong appointed former eBay executive Muralikrishnan B is as its chief operating officer.
In the same month, it appointed Deepa Chaddha as its chief human resource officer.
The company had earlier appointed Ranjan Kant as chief marketplace officer while Kalyan Kumar was hired as head of merchandise late last year.
Jabong, which competes with Flipkart-owned Myntra among others, has been struggling for the past many months after expanding at a rapid pace that led to massive losses. It has been focusing on mending its leaking boat lately. Its operating loss (adjusted for share-based compensation), shrank in the three months ended December 31, 2015.
However, its number of orders declined by a third as it cut discounts and its gross merchandise value dropped by one-fifth to Rs 377.3 crore in October-December 2015.
Last month, Jabong’s parent Global Fashion Group company secure €300 million ($339 million or Rs 2,250 crore) from Germany’s Rocket Internet SE and Swedish investment firm Kinnevik at a sharply lower valuation.
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