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Intel forges deals in film, motor sports to push AI play

22 January, 2018

Chipmaker Intel Corporation is pushing its artificial intelligence capabilities by striking partnerships in industries such as motor sports and film through the Artificial Intelligence Products Group (AIPG), a report in a financial daily stated.

The group, which was set up in March 2017, is headed by neuroscientist and entrepreneur Naveen Rao.

In motor sports, Intel will apply its AI technology in the Ferrari Challenge North American series, The Economic Times reported. Viewers can customise their own feed using the company’s technology, which will be facilitated by drone footage.

“If you like a particular driver (say Lewis Hamilton), we can actually make a personal feed for you which will cut to different interesting things specific to that driver or a particular team (Mercedes) you care about. We will be using drones and AI on top of it for these personalised streams,” Rao, who is the vice president and general manager of AIPG at Intel, was quoted as telling ET.

Besides AI, Intel is also making a strong push with its augmented and virtual reality products. The company has tied up with the Olympic Winter Games PyeongChang 2018 to broadcast 30 events in virtual reality, ET reported.

The company has also established Intel studios to capture videos in real time. For this, it has announced an exploratory partnership with Paramount Pictures at the recently concluded Consumer Electronics Show (CES) 2018. It also has a partnership with automaker Ford to roll out a fleet of 100 autonomous cars, ET said.

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Intel forges deals in film, motor sports to push AI play

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