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How Pepsi’s exit as title sponsor could affect IPL

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How Pepsi’s exit as title sponsor could affect IPL

In 2008, real-estate giant DLF paid Rs 200 crore to become the first title sponsor for the Indian Premier League (IPL) cricket tournament for five years. The tournament quickly gained popularity and when the title sponsorship rights were renegotiated, DLF's eventual successor, PepsiCo India, agreed to pay almost double – ......

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