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How BigBasket is taking the fight back to hyperlocal grocery startups

By Vijayakumar Pitchiah

  • 08 Jan 2016
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How BigBasket is taking the fight back to hyperlocal grocery startups

The country's top online grocer BigBasket.com is partnering speciality third party stores, going closer to consumers home and moving in to kirana stores with its own private label as it takes the competition right back to hyperlocal startup peers.Many of the hyperlocal startups such as Peppertap and the most funded ......

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