Mindworks Global Media Services, a media and publishing outsourcing firm backed by Helion Venture Partners, has acquired Dancewithshadows (www.dancewithshadows.com). DWS is a leading news website focused on automobile (www.dwsauto.com) and technology verticals. DWS claims to draw over 1 million unique visitors a month,
which makes it among the top 20 media sites in India.
Babychen Mathew, founder and publisher of DWS with a 15 year experience in the online media industry, has joined the senior management team of Mindworks as the Chief Internet Officer.
“This acquisition is part of an online initiative that will power the next phase of growth for Mindworks,” said a company spokesperson, adding: “For those media companies with the right strategy, there is an immediate and huge opportunity in the explosive growth of online media consumption worldwide.”
Mindworks provides editorial and design services to newspapers, magazines and online publishers around the world. Mindworks has quadrupled in size over the last four years from a staff of nearly 20 to over 80 at its facility in Noida. The firm raised $15 million in funding from Helion in 2007.