50% of startups fail in their first year, and 95% of them fail within 5 years. You probably have heard this before, because this statistics gets bandied about too often. But this is not true at all. (Information published by the Small Business Administration suggests that around 50% survive at least five years, one-third of them survive ten years or more.)

There is a lot of misinformation about startups on the internet. As a founder, you shouldn’t believe everything you hear. Important truths may not be obvious at all, and maybe completely counter-intuitive.

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