In an increasing sign of business activity shifting eastwards, Forrester Research, Inc. today said that it had acquired Springboard Research, a provider of research and advisory services focused on Asia-Pacific and emerging markets. A former division of Knowledge Platform, Springboard Research is headquartered in Singapore and has offices in New Delhi and Beijing.
“The Springboard Research acquisition expands Forrester’s expertise and coverage,” said George F. Colony, Forrester’s chairman and CEO. “Springboard Research’s research, data, and advisory products strengthen our offering for vendor strategy professionals, helping them plan, market and sell their global offerings. This acquisition deepens our knowledge of the Asia-Pacific region and formalises our entry into China.”
Springboard Research’s 48 employees, including 36 research professionals and its entire leadership team, will join Forrester, a statement said. Furthermore, Forrester will bolster its expanded organisation in Asia-Pacific with additional hires in core support positions.
This acquisition will give Forrester clients access to more local expertise and deep buyer insight in the fastest-growing region in the world. The acquisition increases Forrester’s breadth and depth in Asia-Pacific, expanding coverage in multiple regional markets.
Forrester Research is an independent research company which provides advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events and peer-to-peer executive programmes.
In other such deals, Crisil Ltd had acquired Pipal Research Ltd for $12.75 million and Overseas Infrastructure Alliance Pvt Ltd picked up CNI Research Ltd.
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