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Final agenda for India Loyalty Conclave

21 January, 2016

The VCCircle Network, in partnership with Loylty Rewardz, is all set to host India Loyalty Conclave 2016 onJanuary 22 at Hyatt Regency, Mumbai. The event will be India’s biggest loyalty summit and will bring together more than 150 top executives, marketing chiefs, innovators, and customer retention and engagement specialists from leading businesses.

Here is the final agenda and the list of speakers:

8:30 am – 9:30 am

Tea, Networking & Registration

9:30 am – 9:45 am

Introductory Note

9:45 am – 10:30 am

Panel I: Loyalty Coalition: Overcoming the dilemma

The jury is still out on how successful loyalty initiatives based on partnerships will be in a largely unorganised retail space. What are the emerging trends that challenge this status quo? How are retailers and bankers going about their business to overcome any disadvantages associated with coalition loyalty programs? Can any learnings be derived from hospitality, airlines, and travel industries on how loyalty coalition has worked for them?

Sadashiv Nayak, CEO, Big Bazaar

Kamal Bajwa, Chief Customer Operations Officer, Tatasky Ltd

Uma Talreja, Director, Strategy, Raymond Ltd

Aditya Bhamidipaty – CEO & Co-founder, Emart Solutions India

Dheeraj Sinha, Chief Strategy Officer, Grey Group (Moderator)

10:30 am – 11:15 am

Panel II: Increasing Consumer outreach: Can banks scale up consumers for retailers?

A combined loyalty program can not only cultivate loyalty but can also help retail brands create and sustain new consumer segments. Unlike the scattered and largely unorganised retailers, the banking sector has millions of consumers and has been successful in cultivating loyalty. Can banks now play a leading role in driving consumers towards organised retail?

Sanjeev Agarwal, CEO, Gitanjali Exports Corporation Ltd

Elizabeth Venkataraman, EVP – Digital & Ecommerce, Kotak Life Insurance

Subhrangshu Neogi, Director – Marketing & Brand, Religare Enterprises

Vikas Choudhury, Managing Director, Aimia Inc (Moderator)

11:15 am – 11:45 am

Tea & Networking

11:45 am – 12:05 pm

Special Address – How To Get More Customers, The Data Driven Way?

Bijaei Jayaraj, Founder & CEO, Loylty Rewardz

12:05 pm – 12:50 pm

Panel III: Unravelling consumer data through partnership with banks

Banks, by the very nature of their industry, have huge amount of consumer data at their disposal. How can this data be utilised by retailers to better understand consumer behaviour and to create loyalty schemes and offers. How feasible is it for banks to share data with their partners and help decipher the patterns for consumer specific demands and offers. What can be done to add value to this data and come up with effective loyalty programs? How can data analytics lead the way of bridging the gaps?

Vikas Mehta, CMO | President, Mullen Lowe Lintas Group

Akshay Kamath, Sr. Manager & Head – Loyalty, Aditya Birla Retail Ltd (More)

Pratap T P Co-Founder and Chief Marketing Officer, Qwikcilver

Rajat Mehta, Senior President & Country Head: Brand, Digital & Retail – Yes Bank

Praphul Misra, Managing Director & CEO, NetCarrots Loyalty Services (Moderator)

12:50 pm – 1:50 pm

Lunch & Networking

1:50 pm – 2:35 pm

Panel IV: Designing effective loyalty programs for online consumers: Reducing churn beyond deals & offers

Online retailers are spending a bomb on deals, offers & freebies to acquire customers online. However, most of these offers are not sustainable in the longer run and after a point, when these offers cease to exist, the retailers run the risk of losing out on a major chunk of these customers. What are the online retailers doing to put a hook into loyal customers? What can make these customers loyal to stay with them and not go to someone else who starts offering deals? Is there a key behind designing loyalty programs for online customers?

Gunjan Soni, CMO, Myntra

Naveen Kukreja Group CMO, PolicyBazaar.com

Jitendranath Patri, Chief – Marketing Brand & Customer Loyalty, Central

Nita Kapoor, COO, Godfrey Phillips India Ltd

Aditya Rath, Partner, Management Consulting, KPMG(Moderator)

2:35 pm – 3:05 pm

Special Address – JetPrivilege : The 22 year old start-up

Manish Dureja, MD, JetPrivilege

3:05 pm – 3:35 pm

Tea & Networking

3:35 pm – 4:20 pm

Panel V: Innovating Loyalty: Startups show the way

Can the growth of startups with disruptive ideas have an impact on the Indian Loyalty ecosystem? A number of startups are utilizing technology like IoT, cloud and SaaS to develop and come up with innovative services disrupting the traditional approaches to loyalty. Their technology and disruptive ideas can be harnessed by the evolving retail players to explore and acquire new customers and further understand their tastes and demands. So what are the unique ideas which these startups have to offer, how are they approaching the loyalty space and what can they do to sustain their business?

Sameer Grover, Founder & CEO,Crownit

Satish Medapati, Founder & CEO, Bounty

Manav Sethi, Group CMO, ASKME India & Findit Malaysia

Siddhesh Bhobe, CEO, Persistent Systems Co

Anil V. Pillai, Director, Terragni Consulting (Moderator)

4:20 pm onwards

VCCircle Unwind

This session will provide more networking time over cocktails.

To gain insights on loyalty trends in India, register now or write to Kanika at register@vccircle.com or call 0120-4171111.

For branding and sponsorship opportunities, write to Manpinder at ms.nagi@vccircle.com.

Send us your views, ideas and suggestions on Twitter; use our event hashtag: #VCCLOYALTY


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Final agenda for India Loyalty Conclave

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