Hungama Digital Services, part of global advertising conglomerate WPP Plc, is looking to foray into Sri Lanka and Dubai as part of its expansion plans.
“We are looking at entering digitally evolved international markets which provide huge opportunities for innovation,” Hungama Digital CEO Carlton D’Silva said on Wednesday.
Hungama Digital Services
D’Silva, who is also chief creative officer, said the digital ad agency plans to enter Sri Lanka next year, followed by Dubai.
The company will also open a new office in Hyderabad next month, adding to its offices in Mumbai, Delhi and Bangalore.
Hungama Digital is 51 per cent owned by WPP group firm J. Walter Thompson South Asia. J. Walter Thompson acquired the stake in 2012.
D’Silva said Hungama Digital also plans to collaborate with different offices of its parent on various projects. “J. Walter Thompson handles some big brands. However, most clients are not digitally evolved. While we have worked with a few clients, the idea is to work more with the agency,” he said.
The digital agency earlier this year collaborated with J. Walter Thompson on a campaign called 'Signature Expression' for whiskey brand Signature. As part of the campaign, the agency handled on-ground activation as well as managed social media for the brand.
Hungama claims to have won 15 new businesses so far this year. Over the past year, it won business from companies including Mankind Pharma Ltd, insurance company Tata AIA, battery maker Exide and from software company Wipro for its career website. In addition, it got 60 per cent of auto maker Mahindra & Mahindra's personal vehicle business that included brands such as Quanto, TUV300, Xylo, XUV500 and Verito.