Delhi-based Advergame Technologies Pvt Ltd that operates mobile-based gaming network app Gamezop has secured an undisclosed amount from Snapdeal’s chief product officer Anand Chandrasekaran and a bunch of other undisclosed investors, a source familiar with the development said.
The source cited above said Chandrasekaran made the investment in his personal capacity. Gaurav Agarwal, co-founder, told VCCircle that he could not confirm the investment at this point in time.
“We cannot confirm it as of now. We are waiting for a couple of things,” Gaurav Aggarwal said.
Founded by brothers Gaurav Agarwal and Yashash Agarwal in April 2015, Gamezop is a mobile app-based social network for casual games. Each user will be given a handful of new games each week, which can be played without downloading. In May 2015, Gamezop was one of the eight startups shortlisted by GSF Accelerator—launched by former Reliance Entertainment president and GSF Superangels founder Rajesh Sawhney—for its mobile accelerator programme.
Casual games refer to those which can be played on the go and do not need a lot of instructions. The idea is to make gaming experience less complex.
“Users can also access the games through the offline mode, through a technique called ‘smartcashing’. The first time the game is played there is a data exchange which makes the game available offline from the next time,” Gaurav Aggarwal said.
Gamezop’s offerings are based on HTML 5 platform, which means they are both platform as well as device agnostic. Currently, Gamezop is available only on Android.
Chandrasekaran, who joined Snapdeal in June from Bharti Airtel, has been an active angel investor.
In December last year, he invested an undisclosed sum in RentOnGo, an online marketplace for renting bikes, electronics and appliances.
In the same month, he also invested in Splitkart, a mobile app that allows users to split bills and plan group outings.
He has also put in money in Los Angeles-based audio accessories company Audeze, hyperlocal medicine and healthcare products delivery startup Pluss, freight platform FreightTiger and HD-live streaming platform Instalively.
Recently, Chandrasekaran invested an undisclosed amount in food-tech startup InnerChef.
At Bharti Airtel, Chandrasekaran spearheaded launch of several technology initiatives as its chief product officer. Before joining Bharti Airtel, he was senior director with Yahoo in California.