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The Emerging Markets Private Equity Association (EMPEA) has opened a new office in Hong Kong and appointed Ruby Poon as EMPEA’s Asia Regional Manager. The new office comes as EMPEA looks to deepen its programme and relationships across Asia. EMPEA is a non-profit global industry association that represents VC/PE investing in Africa, Asia, Europe, Latin America and the Middle East.

The new office comes at a time when EMPEA launched its Asia Council, an advisory group of 12 senior representatives from leading GP, LP and others, last month. EMPEA is headquartered out of Washington, DC.

Poon had earlier set Hong Kong branch of the Dubai International Financial Centre (DIFC), where she worked for two and a half years as a Manager. Poon has also worked with Servcorp and earned an MBA at the University of San Francisco. Poon will now work closely with existing EMPEA members, developing new member relationships, and reinforcing ties to current and potential industry partners in the region. She will also work closely with EMPEA’s Asia Council.

“Emerging Asia continues to be of paramount interest to our 285 member firms across the globe, which represent more than $900 billion in assets under management. Given the unique nature of the private equity opportunities on the continent, we determined it was critical for EMPEA to have an on-the-ground presence to help members better understand the marketplace and future trends, whether or not they are   yet actively investing in emerging Asia,” said EMPEA President and CEO Sarah Alexander.

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