Fashion and lifestyle flash sales site 99labels.com has recently started bringing in international merchandise on its website and has been aggressively positioning itself in the market. Last year, the company raised $3.5 million from Info Edge India Pvt Ltd and it now looking for a second round of funding. Ishita Swarup, co-founder and CEO of the portal, gets candid with Techcircle.in and talks about the future plans, pace and pain points for 99labels in particular and e-commerce as a whole.
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