With the arrival of festive season e-commerce players are gearing up to capture the biggest pie of consumers’ spend. With the battle-lines hardly different from last year and the offers also almost the same it’s again going to be a marketing and discounting war that would decide the winner. This time, apart from the Flipkart-Amazon war we may also see a possible competition between Paytm and Shopclues. Snapdeal, which has recently transitioned to a different business model is also likely to offer festive season sale though the contours of its business strategy are yet to be known. We explore what’s on offer this festive season. Watch the video to know more.
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