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In e-commerce boom, India’s home-shopping networks double down on TV

As web and mobile e-commerce grabs the hearts, minds and wallets of India’s shoppers, the country’s home-shopping networks are doubling down: on television.Several television-centric home-shopping companies are planning to increase original content they produce around such shows as well as go regional and vernacular.In 2016, when Uberizing a business seems ......

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