| Log in

Defining the rural market is a challenge, say panellists at VCCircle event

02 January, 2017

The rural consumer goods market is anticipated to increase at a CAGR of 17.7% to reach $100 billion during 2012-2025, according to a report by India Brand Equity Foundation. Experts from the media, advertising and insurance businesses discuss how the rural market differs from its urban counterpart at the VCCircle India Loyalty Conclave 2016. One of the biggest challenges marketers face is defining the rural segment as many definitions already exist, depending on the product and category. Furthermore, to capture the rural segment, brands need to be constantly in touch with the rural consumer and they need to design products that are easy to understand. For broadcasters, reach is a challenge as content is skewed towards the urban segment and does not address the rural perspective.

Like this video? Sign up for our daily newsletter to get our top reports.


Leave Your Comment
Bajaj Corp plans acquisitions, to tap rural market for growth

Bajaj Corp plans acquisitions, to tap rural market for growth

PTI 2 years ago
MCG firm Bajaj Corporation Ltd (BCL) plans to pursue acquisitions targeting...
Emami acquires sanitary napkin brand She Comfort

Emami acquires sanitary napkin brand She Comfort

Shruti Ambavat 3 years ago
Emami group’s flagship FMCG firm Emami Ltd has forayed into the feminine...
It Now Requires The E-com Touch To Boost Indian Consumer Market

It Now Requires The E-com Touch To Boost Indian Consumer Market

Madhav A Chanchani 6 years ago
The Indian consumption story still continues to excite investors as they look at...
No Comments

Defining the rural market is a challenge, say panellists at VCCircle event

Powered by WordPress.com VIP