| Log in

Consolidation In Food: Mirah Group Acquires Rajdhani Thali

04 August, 2010

The Indian food services sector is finally beginning to see some consolidation. Mirah Group, a Mumbai based company with presence in food and beverages (F&B), among others, has bought out ‘Rajdhani Thali’ a Rajasthani food chain run by Encore Hotels Pvt Ltd, for an undisclosed amount. The company had also acquired Falafels Veg Hummus House, India’s first Mediterranean-Lebanese chain, the release said, without specifying details. Mirah group, which has interests in real estate, travel and education, was founded in 1986 by Omprakash Goenka.

The group already owns brands like Manchester United Café Bar, Falafel’s, Palette, Café Mangii & Nouvelle. Along with this acquisition, the group is strengthening its foothold in the Indian F&B segment with an investment of over Rs 100 crore by 2012, a release said.

The group has planned to launch a complete brand makeover of ‘Rajdhani’ by opening over 60 outlets pan-India by March 2013, Gaurav Goenka, Director, Mirah Group said. “With the Indian F&B market projected to reach $580 billion by 2013, we see this as the perfect time to expand our local and international F&B formats including Rajdhani, Manchester United Café Bar, Falafel’s, Palette, Café Mangii & Nouvelle.”

Manchester United Café Bar, which started its operations in February ’10 in Mumbai at Palladium, is now present in Delhi & Gurgaon as well.

The group plans to introduce it in Hyderabad, Goa, Chandigarh, Pune and Kolkata. Additionally, Mirah Group recently acquired a stake in Café Mangii which has one outlet in Mumbai and now plans to increase this to five in the city within the next 6 months, followed by outlets in markets such as Goa as well.

In the quick-service restaurant (QSR) segment, the company has launched Palette, a multi-cuisine food court and is also revamping Falafels Veg Hummus House, its recent acquisition in Mediterranean-Lebanese segment.


View Comments
Mirah Hospitality consolidates business, raising up to $25M

Mirah Hospitality consolidates business, raising up to $25M

Diksha Dutta 4 years ago
Restaurateur Gaurav Goenka owned Mirah Hospitality, which runs brands like...
Jiggs Kalra forms food chain JV with Mirah Hospitality

Jiggs Kalra forms food chain JV with Mirah Hospitality

Diksha Dutta 5 years ago
Mirah Hospitality has entered into a joint venture with Jiggs Kalra to set up...
Impresario Raises Rs 48Cr From Mirah Hospitality, Beacon India

Impresario Raises Rs 48Cr From Mirah Hospitality, Beacon India

Shrija Agrawal 6 years ago
Impresario Entertainment and Hospitality Pvt Ltd, the Mumbai-headquartered...
1 Comment
Sidharth . 6 years ago

This is extremely bad analysis and too much generalisation.

The food industry is far too fragmented. A player with less than 25 outlets acquiring another player of a similar size is not “consolidation” by any stretch of imagination. Consolidation would mean a player atleast acquiring a decent market share through an acquisition. Will this current chain even have 1% of the $580 billion market in 2013?

Would be great to understand the author and Sahad’s views on this “consolidation”

Consolidation In Food: Mirah Group Acquires Rajdhani Thali

Powered by WordPress.com VIP