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Cognizant to acquire US-based digital marketing company Cadient Group

IT services major Cognizant Technology Solutions Corp is acquiring digital marketing company Cadient Group, which offers services to a broad spectrum of life sciences companies in the pharmaceutical, biotechnology, consumer health, and medical device industries, as per a statement.

The financial terms of the transaction remained undisclosed. Cognizant's Healthcare and Life Sciences Practice group will manage the acquired company.

With the acquisition, over 100 digital specialists at Cadient Group will become part of Cognizant, along with digital assets and intellectual property including Reveal, an insights and analytics platform; Immerse, an experiential marketing platform; and OneVoice, an advocacy campaign management platform.

“In an increasingly competitive industry with many digitally active stakeholders, the acquisition of Cadient Group will complement Cognizant's digital and interactive solutions capability," Cognizant's vice president and global markets leader, life sciences practice, Shankar Narayanan said.

“Becoming a part of Cognizant uniquely positions us to deliver integrated solutions to life sciences marketing and sales teams around the world," said Stephen Wray, president and CEO, Cadient Group.

Pennsylvania-based Cadient Group has over a decade of experience in offering digital strategy, marketing, and technology and analytics solutions to industry leaders and emerging companies in the life sciences industry.

In April, Cognizant had also signed a definitive agreement to acquire itaas, a digital video solutions company headquartered in Atlanta, Georgia, for an undisclosed amount.

This deal comes within weeks of the firm striking a mega deal to to buy TriZetto.

Headquartered in Teaneck, New Jersey (the US), Cognizant provides IT consulting and technology services, as well as outsourcing services in North America, Europe and Asia. It had over 50 delivery centres worldwide and approximately 171,400 employees as of December 31, 2013.

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