| Log in
Photo Credit: Courtesy: Hindustan Coca-Cola Beverages

Coca-Cola moves Georgia Tea and Coffee business in India to bottling unit

28 October, 2015

Coca-Cola India Pvt Ltd has moved Georgia Tea and Coffee business to its bottling division Hindustan Coca-Cola Beverages Pvt Ltd (HCCB). The manufacturing and distribution of Georgia will now be handled across the country by HCCB.

“With this move, HCCB will expand its product portfolio and now offer both hot and cold products to end consumers,” said the company in a statement. Georgia is the tea and coffee offering from The Coca-Cola Company.

The Georgia business will be led by S Giri Sunder, vice president, commercial beverages, Hindustan Coca-Cola Beverages. In this role, Sunder will work towards leveraging HCCB’s sales and distribution reach to increase the market-share of Georgia.

Currently, the Georgia pre-mix is manufactured at Hershey India plant located in Bhopal which is the co-packer facility of HCCB.

“Our objective is to expand Georgia’s reach by leveraging our distribution network. We are excited about the potential of this product offering and are confident that it will accelerate the company’s growth,” said T Krishna Kumar, CEO, Hindustan Coca-Cola Beverages and regional director, Bottling Investment Group.

Georgia offers a range of premium hot and cold beverages including fresh brew coffee, hot premix flavoured tea and coffee, iced tea and cold coffee through its owned vending machines. The company has already installed close to 5,000 coffee and tea vending machines across the country. McDonald’s is one of Georgia’s largest customers in India followed by cinema halls and multiplexes as well as corporate offices.

As a brand, Georgia operates in the pre-mix hot/cold tea and coffee vending machine category which is currently pegged at Rs 1,000 crore. Hindustan Unilever’s (HUL) brand Lipton is leading the category, followed by Nestle India with its brands Nescafe and Nestea. Georgia is the third-largest player in the segment. Besides Lipton, HUL installs vending machines under popular coffee brand Bru.

With the transition of Georgia to HCCB, the company claims to have evolved into a ‘one stop beverage solutions provider’ offering the entire range of flavours in tea and coffee categories to end consumers.


Leave Your Comment
Coca-Cola promotes Atul Singh as group president for Asia

Coca-Cola promotes Atul Singh as group president for Asia

TEAM VCC 4 years ago
Beverages major Coca-Cola has promoted  Atul Singh, as the group president,...
Cabinet Committee Waives Off 49% Disinvestment Clause For Pepsi

Cabinet Committee Waives Off 49% Disinvestment Clause For Pepsi

Ruchika Sharma 9 years ago
PepsiCo’s plea for waiving off the mandatory 49% divestment in its Indian...
Brigade Enterprises buys prime property in Bangalore from Coke’s bottler for $11M

Brigade Enterprises buys prime property in Bangalore from Coke’s bottler for $11M

Anuradha Verma 4 years ago
Bangalore-based real estate developer Brigade Enterprises Ltd has bought a prime...
No Comments

Coca-Cola moves Georgia Tea and Coffee business in India to bottling unit

Powered by WordPress.com VIP