When you are one of the largest private equity fund CEOs, you can get away with anything. Even if it’s a rap about how you do your business. So here is a funny video from the Carlyle group, where CEO David
Rubenstein sings a rap song with lyrics on what they do as a business.
Rubenstein wears a bright red pair of Beats By Dre headphones—a company in which Carlyle made a cool return when it was bought by Apple for $3 billion early this year. Carlyle founder and chairman Daniel D’Aniello is a partner in the ‘crime’ with Rubenstein.
Take a look at the video here.
The text of the rap (via Business Insider)
It takes a lot of brains to do what we do,
Looking for a way to make some dough for you.
Energy, commodity, we do it all,
So pick up the phone and give us a call.
Corporate mezzanine, private equity,
Carlyle Group is the place to be.
We’re global, we’re mobile, we’re aiming to please.
Only goal in mind: serve the LPs.
(Edited by Joby Puthuparampil Johnson)