The agenda of India Loyalty Conclave 2014 is structured keeping in mind the specifications of Indian marketers, technology players, loyalty experts and loyalty heads from retail & consumer focused businesses on how can they benefit from the discussions that will happen at the event.
The summit will be held on November 12 at Vivanta By Taj, Mumbai.
Take a look at the final agenda & speaker lineup
8:30am – 9:30am
Tea, Networking & Registration
9:30am – 9:45am
9:45am – 10:35am
Panel I: Need for capturing customer data: Laying the groundwork to make loyalty programmes effective
Loyalty programmes are about understanding your customers. What type of preliminary work is involved before launching such programmes? With data-based analytics yet to really catch up in India, what does it take for retailers to create a good database, say from every customer’s name & details to looking at the frequency and understanding his/her buying & behavioural pattern? Are the brands taking enough efforts to understand the behaviour of customers? What are the other activities companies should undertake to know their customers? How can consumer facing companies benefit most out of integrating smallest of its customers’ details? What game can analytics & technology play towards creating customer loyalty for an organisation?
Roch Dsouza – Marketing Head, BrandFactory (Future group)
MVS Murthy – Head Product Management- Savings Account & Loyalty, ICICI Bank
Sachin Kamat – Director – Employee & Customer Engagement , Enrich Salon & Academy
Praveer Roy – COO, Loylty Rewardz (Moderator)
10:35am – 11:25am
Panel II: Have the loyalty programmes in India really taken off? Deriving from the mature west markets and the role played by analytics
Loyalty programmes have just taken off in India. These are early days in the country and the speed at which this space is maturing is very high. While Indian retailers are still struggling to contemplate who their customers are, how frequently they come, what the share of their wallet in purchasing goods is, what the repeat frequency is, etc, what learning can Indian retailers & loyalty programmers take from the West in terms of practices related to understanding consumers’ loyalty? What opportunities do complex loyalty data bring for services providers? How are brands receiving analytics services in managing their loyalty programmes better? What are the pains of monitoring loyalty transaction data in near real time? How can brands accurately calculate customer’s lifetime value and align loyalty programmes with their purchase behaviour? What benefits can integrating loyalty programmes with channel distribution partners bring which is missing currently? How can emerging brands stand out against the saturated loyalty card market?
Anil Kaul – CEO, AbsolutData Research & Analytics Pvt Ltd
Kanika Mittal – Head – Marketing and Brand Communications, Reebok India
Radhika Ghai Aggarwal – Co-Founder & CMO, ShopClues.com (Moderator)
11:25am – 11:55am
Tea & Networking Break
11:55pm – 12:45pm
Panel III: Hits & misses in Indian loyalty programmes—A reality check on the science of loyalty practices
What practices of loyalty programmes have gone redundant and are being revamped with changing times? Are loyalty points actually rewarding consumers or do they often end up paying for some of these cards, without getting enough incremental benefits in return? The science of loyalty practices cannot significantly change or become redundant. However, the execution channels and methodology can change with time. What are the hits & misses in executing loyalty programmes in India? Is the industry ready to detect behaviour indicators across seasons and life changes? Companies offering two points for 100 rupees without really employing any science to understand the consumers have surely missed the bus. Do we see them changing their strategy and investing in data and analytics?
Aditya Bhamidipaty – CEO & Co-founder, Emart Solutions India
Bedraj Tripathy – AVP, Integrated Marketing, Godrej Interio
Saurabh Garg – Partner and Co-founder, Four Fountains De-Stress Spa
Ajay Kelkar – Co-founder & COO, Hansa Cequity (Moderator)
12:45pm – 2:00pm
Lunch & Networking
2:00pm – 2:50pm
Panel IV: Decoding future of loyalty marketing discipline in India
Given the size of our country and the population in India, loyalty marketing as a discipline is a necessity and stands to grow significantly in the country. With thousands of retails and crores of consumers on a daily basis, companies with consumer facing businesses can hardly afford to remain in the dark for long without developing deep insights and understanding into their consumer base. What can be done to increase engagement, loyalty & stickiness/transactions? What value can big data and analytics offer brands and loyalty marketing companies? With a lot of technology play brewing into crafting loyalty programmes including mobile first, apps, mSites and location based services, will this drive the effectiveness in the longer run? Amid all the shortcomings, how are Indian marketers from the retail and other demand driven industries such as consumer internet, travel, hospitality and financial service striving hard to innovate ways in delivering premier customer experience?
Abhishek Gupta – Head – Marketing, The MobileStore Limited
Amit Sathe – Buisness Head – Commercial Buisnesses, The Phoenix Mills Ltd
Rathin Lahiri – CMO, Meru Cabs
Shalabh Shrivastava – Director, Flipkart
2:50pm – 3:10pm
Presentation on: Consumer loyalty in India: Opportunities & challenges
– By Bijaei Jayaraj – Founder & CEO, Loylty Rewardz
3:10pm – 3:40pm
Tea & Networking
3:40pm – 4:30pm
Panel V: Emerging loyalty trends in consumer retail
Given the huge buzz around customer centric businesses, how can consumer retail services play be made stronger with loyalty programmes? What are the other emerging & innovative loyalty trends pushing retail sales? What can be done to increase engagement, loyalty & stickiness/transactions for the consumers in retail world? What does an Indian consumer think when it comes to discounts, offers and freebies? What type of innovative rewards programmes companies have to offer to push their customer into a higher buying bracket? What is the learning from Pantaloons and Shoppers Stop of India—the ones which have significantly succeeded in going beyond points? Can the same effectiveness be replicated by other business houses in the retail space?
Sandipan Ghosh – AVP – Marketing, Ruchi Soya Group
Himanshu Kishore – Customer Care Associate & Head of Operations & Marketing, Crosswords
Aditya Save – Head – Digital Marketing & Media, Marico Industries
Seema Kakkar – MD, Remanika Apparels
This session will provide more networking time to entrepreneurs and investors over cocktails.