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US-based online retailer Amazon.com Inc. entered India five years ago. Since then, it has expanded rapidly and is now the second-biggest online retailer in India. What explains this success? Gopal Pillai, general manager and director of seller services at Amazon India, discussed the success factors during a fireside chat with VCCircle chief executive officer Jaideep Mehta at the TechCircle Live Summit in Bengaluru. Watch the video for more.

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