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Amazon forges strategic tie-ups for India expansion

US e-commerce giant Amazon is aggressively expanding in India through new ventures like Amazon Pay and Amazon Now. It has also struck several strategic alliances with major brands such as Shoppers Stop. Besides, it is bringing Indian SMEs as well as larger companies such as Dabur on board to sell their products globally. How far these initiatives help Amazon strengthen its foothold in India? Watch video to know more.

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