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After disrupting the mattress business, D2C brand Wakefit aims for full-stack home solutions

By Debjyoti Roy

  • 18 Mar 2021
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After disrupting the mattress business, D2C brand Wakefit aims for full-stack home solutions
Credit: Pexels

When Ankit Garg and Chaitanya Ramalingegowda founded Wakefit Innovations about five years ago, they knew they were taking a big risk. Both had tasted failure before as entrepreneurs and lost money. But, the risk – selling mattresses online – was one, they believed, worth taking. Wakefit’s run in the market so ......

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