German sportswear major Adidas AG has appointed Dave Thomas as managing director of its India operations.
Thomas takes control of Adidas and Reebok brands in the Indian market. He succeeds Erick Haskell, who has decided to leave the group for a new career opportunity.
A 16-year veteran with the Adidas Group, Thomas will report to Osman Ayaz, managing director of emerging markets, Adidas Group. “Dave’s rich experience and in-depth understanding of the Sport Performance & Sport Style markets, positions him well to lead the responsibilities for India as we look forward to continue the winning performance of both our brands Adidas and Reebok. Dave has proven his leadership skills in successfully sharpening the brand positioning and strengthening the connection to consumers and athletes in Emerging Markets,” said Ayaz in a statement
Thomas has been with the Adidas Group since February 1998. He has held sales and marketing roles in his native Australia, at the group’s headquarters in Germany and in Hong Kong.
Since January this year, Thomas has been brand director for Adidas Emerging Markets, based in Dubai, where he has been driving the Adidas brand and business in Africa, the Middle East and Turkey.
(Edited by Joby Puthuparampil Johnson)
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