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Exfinity leads $2.75M Series A funding round in logistics startup Locus

Venture capital firm Exfinity Venture Partners has led a $2.75 million (around Rs 18.3 crore) Series A funding round in logistics management platform Locus, run by Mara Labs Inc, with participation from Blume Ventures and BeeNext, besides Rajesh Ranavat, managing director of Fung Capital.

Existing investors also participated in this round. The startup, headquartered in the US with an office in Bangalore, had received seed funding from early stage investment firm growX Ventures, Bhupen Shah, Manish Singhal, Amit Ranjan and others in July last year. Bhupen Shah is co-founder of US-based technology firm Sling Media, while Manish Singhal is founding member at crowd-funding platform LetsVenture. Amit Ranjan is an angel investor.

The funds will be used to strengthen its technology offerings and expand the team, the company said in a statement.

Balakrishnan V, Exfinity Venture Partners chairman and former CFO of Infosys, will join the Locus board. "The logistics industry in India is evolving rapidly and it is the interplay of infrastructure, technology and new types of service providers that will define whether the industry is able to help its customers reduce their logistics costs and provide effective services,” said Balakrishnan. “This provides an opportunity to solve these problems in a fundamentally different way using algorithms with greater opportunity for optimisation.”

Founded in March 2015 by Nishith Rastogi, a BITS Pilani alumnus, and Geet Garg, an IIT Kharagpur alumnus, who had earlier worked together at Amazon, Locus enables enterprises with technology to manage their deliveries with features including automated smart dispatches, tracking, and fleet visualization, proprietary geocoder and proprietary route deviation engine. The company offers the entire logistics technology stack in the form of a PAAS (platform as a service).

The Locus solution factors in real world fuzziness to support iffy networks, inaccurate addresses and hundreds of other exception scenarios. It can also club orders in real-time re-routing to maximize throughput, said Balakrishnan.

Sanjay Nath, co-founder and managing partner, Blume Ventures, added, "Last-mile delivery remains a vital pain point for e-commerce and logistics. We're excited by Locus' deep-tech platform driven approach."

Urban Ladder has been one of the earliest users of Locus. According to the furniture e-tailer, Locus has helped them improve productivity by 25% in three months. Delhivery, Lenskart, FreshMenu are some of its paying enterprise customers.

Last year, Locus had launched a safety app, called Ridesafe, which is powered by Realtime Route Deviation Detection (R2D2) engine. The app monitors a passenger's travel route and alerts if a driver deviates from the intended route, all the while taking into account information on alternate routes, traffic detours and several such factors.

The surge in e-commerce industry sales has opened up a new wave of growth opportunity for logistics services firms. Given the scale of growth, Flipkart is trying to turn its logistics arm eKart into an independent business, while Amazon is expanding its logistics footprint. Last year in October, Snapdeal’s parent Jasper Infotech Pvt Ltd had invested $20 million in logistics firm QuickDel Logistics Pvt. Ltd, which runs operations under the GoJavas brand. Besides e-commerce majors strengthening their logistics divisions, there have been a bunch of startups that have mushroomed in the logistics space over the last 12-18 months. 

Pune-based e-commerce logistics firm Xpressbees raised about $12.5 million (around Rs 86 crore) in funding from its existing investors – SAIF Partners, IDG Ventures India, NEA, Vertex Ventures, and Valiant Capital. 

Most recently, Hyderabad-based logistics major Gati Ltd, in a stock market disclosure, said it is close to investing in a logistics startup. The move is part of the company's strategy of delivering one million daily packages by 2020.

Mumbai-based Craftsvilla acquired on-demand logistics enabler Sendd for $5 million, in a bid to strengthen its logistics capabilities.

Bangalore-based hyperlocal delivery startup Opinio had raised $7 million in Series A funding led by e-commerce logistics firm Delhivery.

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(Locus)

Mara Labs Inc. owns and operates a logistic management platform under a brand name of Locus. It is engaged in providing delivery automation services for on-demand business. It offers hassle-free dispatch automation. It provides services of tack the order live and better interaction and promotion with customer. It optimises logistics by helping dispatch, track and manage their delivery agents. The firm has built its proprietary geocoder and route deviation engines that are necessary for fulfilling on-demand logistics. The company was founded in 2015 and is based in New Jersey, United States of America with additional office in Bengaluru, Karnataka.

Exfinity Venture Partners LLP (formerly Reservoir Investment Managers LLP) is a venture capital firm. It provides seed and early-stage capital to start-ups companies operating in India. The firm seeks to invests in technology sector focusing big data, analytics and security. It typically invests between $1 million and $2 million. The company was founded in 2013 and is based in Bengaluru, Karnataka.

Fung Capital is the private equity firm. It provides early stage and growth capital to companies operating in the United States of America. The firm seeks to invest in technology sectors areas such as e-commerce, mobile commerce, social commerce, data analytics and supply chain. The firm typically invests between $2 million to $10 million. The company is based in the United States of America.

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