Loylty Rewardz aims to boost B2C loyalty programme, eyes Series C round by year-end
Canaan Partners-backed Loylty Rewardz Management Pvt Ltd is looking to raise its third round of funding worth $15-20 million by the end of this year as it seeks to move beyond its existing B2B play and build a direct consumer loyalty franchise, Bijaei Jayaraj, founder & CEO of Loylty Rewardz, told VCCircle.
Loylty Rewardz offers consumer loyalty and relationship management solutions for clients in financial, retail, hospitality, online and travel sectors. It incentivises consumers for their card transactions in the form of points, which can be later redeemed through goods and services such as mobile recharge, movie tickets, air tickets,...
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