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Tuesday, December 18, 2012 - 11:26 IST
SAIF Partners-backed One97 acquires self-service mobile marketing platform MobiVite for up to $500K
BY Sonam Gulati
MobiVite says it couldn’t convince VC funds to back its idea and in many cases, revenue multipliers & unit metrics dominated the funding talks.
Mobile internet company One97 Communications Ltd has closed a deal to acquire Delhi-based mobile marketing platform MobiVite. The acquisition will enable One97 to offer a complete range of mobile marketing services to brands and agencies. The...
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