Shubham Housing Development Finance raises $7.8M from Elevar, Helion, others | VCCircle
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Shubham Housing Development Finance raises $7.8M from Elevar, Helion, others 

BY  Bruhadeeswaran R
The housing finance firm raised around $2 million from Elevar Equity and Helion Venture Partners around two years ago.

Gurgaon-based Shubham Housing Development Finance Company Pvt Ltd has raised $7.8 million (Rs 43.2 crore) from four investors – Elevar Equity Advisors, Helion Advisors, ACCION and Saama Capital, according to sources.

Shubham essentially focuses on the urban low-income and informal income families, and facilitates home loans and home improvement loans for them. The company’s operating model seeks to transcend document-based underwriting and follows an interview-based approach to understand a customer’s income and expense flows, says the company website.

A borrower can take a home loan up to Rs 10 lakh while the maximum amount lent for home improvement is Rs 5 lakh.

“The deal was struck in August where each of the four investors brought in around $1.94 million in the company to pick an undisclosed stake,” said a source privy to the transaction.

According to another source, the deal involves a mix of equity shares and compulsorily convertible preference shares.

Separate e-mail queries sent to the investors and the company did not elicit any response till the time of posting this news. However, the company's website now lists all these four as investors.

Elevar Equity Advisors provides equity capital to entrepreneurs and high-growth microfinance institutions in emerging countries. The company also invests in banking & financial services, education and healthcare from its Unitus Equity Fund II.

Helion invested through Helion Venture Fund II. This is the third investment by the fund in CY 2012, the other two being R&R Salons and India World Technologies. Shubham also raised around $2 million from Elevar Equity and Helion Venture Partners around two years ago.

Frontier Investments Group, a fund managed by ACCION Technical Advisors India, focuses on firms involved in financial inclusion. It provides early and growth-stage capital to technology, distribution and new products related to the microfinance sector.

Saama Capital II is an India-focused venture capital fund and the independent successor fund to SVB India Capital Partners I, according to the company website. The fund house has been investing in Indian companies since 2006 with diversification across investment stages and sectors. Its portfolio includes names like Tutorvista, Naaptol, One97 Communications, iYogi, Shriram EPC, Sula Wines, Shaadi.com and Genesis Colors.

Other key names in the similar space as Shubham include Spandana Sphoorty, Share Microfinance, Bandhan Financial Services and Asmitha Microfinance. However, Spandana, Share and Asmitha have merged in FY 2011-12. Shubham also has an operational tie-up with MFI Ujjivan, NGO Saath and technology service provider OSource.

(Edited by Sanghamitra Mandal)

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