The number of repeat customers is important than store count: Avani Saglani Davda, CEO of Tata Starbucks | VCCircle
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The number of repeat customers is important than store count: Avani Saglani Davda, CEO of Tata Starbucks 

BY  Shrija Agrawal & Anand Rai
The company is likely to gain double-digit market share soon, she says.

In an exclusive interview with VCCircle, Avani Saglani Davda, CEO of Tata Starbucks Ltd shares insights into the company’s India strategy, the rationale behind Starbucks’ move to partner with Tatas, its focus on increasing market share as opposed to chasing footprint, leveraging repeat customers, acquisition plans and more. 

How important is India as a market for Starbucks?

Over 15 to 20 years, Starbucks has been aggressively looking at international markets. The company entered Japan, then China and now India which is a very important market given the sheer scale and the potential it offers. It is also looked...

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